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Quick Facts
- In 2008, Google' s market share in search (in the US) was 61.6%, Yahoo' s 20.4%, Microsoft' s 9.1% and AOL 4.6%.
- Hundreds of search engines compete for the reminding 4.3%
- In the fields of semantic search, vertical search, human powered search and social search, a lot of interesting innovation is going on.
Expert summary
Web search is a highly competitive industry. "The Big Three" (Google, Yahoo and Microsoft) have most of the market. These huge and successful companies also have a lot of capital to invest in research and development. In spite of these facts, new startups keep entering the race. Even though their financial resources can't compare to Google's a lot of interesting innovation is being done. New kinds of information are being indexed, new ways of ranking search results are being tested and alternative ways to present search results are presented. You'll find many of them here.
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